The Perfect Elevator Speech

 

Whether you are at networking event, sitting in a job interview or literally on an elevator with a top executive, it is always crucial to have a great elevator speech prepared. An elevator speech is a 30 second spill that summarizes who you are, what you do, and what your interests are. Many find it challenging to explain all this information in 4 to 5 sentences. It can be challenging to narrow down what information would be appropriate for your elevator speech. You want to impress the person with good information and want to put yourself in the best light in the 30 seconds you have.

A great elevator speech always starts off with a solid introduction. You want to state your name and your occupation in your introduction to cover the “who and what” part. For example: “Hello, my name is Mrs. Smith and I am a Marketing Assistant and Writer!” would be a great way to start off your elevator speech. This lets the person know who you are and what you do which gives them a better idea of the field you are working in.

At the end of your first introduction you go into your details. Here is where you can plug in any highlights in your career, education, or major accomplishments. This is meant to capture the person you’re speaking to and is a great chance to make it stand out.  Here is an example: “I recently received my bachelors in Marketing Communications and self-published my first book in March.”

After providing your details, you go right into a summarization. You should have 3 components in your summarization.

  1. Skills
  2. Experience
  3. Interests

Your skills should be a list of 2-3 things you excel at. The experience you mention should highlight 1-2 good examples of experience in areas you excel in. Your interest should state 3 things you are interested in and would like to potentially be involved in. Below is an example:  “I have great social media, promotion, and writing skills. I also have 2 years of digital content development and social media marketing experience through various internships. I am interested in branding, creative writing, and marketing communications.”

For many the most difficult part of an elevator speech can be the close. There a several different approaches to the close of an elevator speech. They vary on the situation you are in and what your intentions are. If you are briefly chatting or in passing you may end with “Here is my Business card with all my contact information”.  If you are at an event your highlights can double as a close. At the end you may lean in for a handshake or give a bright smile and give them a chance to respond. If you are attempting to talk in depth at a later time a good close would be “When would be a good time to talk in more detail?”.  All of these closes would be acceptable and make you look professional.

 

There are a few other small tips that can make your elevator speech flawless.

  1. Memorizing your speech
  2. Making your speech interchangeable depending on the circumstance
  3. Saying it with enthusiasm and personality
  4. Not rushing through it or sounding robotic
  5. Having business card readily available

We hope these tips help you create the perfect elevator speech for you. Below is a template to use if you need some assistance. If you are seeking employment, head over to our job board and apply today! One of our recruiters will be happy to help you in your job search!

 

Intro (Name and Occupation). Your details (highlights, education, or accomplishments). Summary (Skills, experience, interests). Close (Business card, handshake, lead into meeting or further discussion)

“Hello, my name is Mrs. Smith and I am a HR/Marketing Assistant and Writer! I recently received my bachelors in Marketing Communications and self-published my first book in March. I have great social media, promotion, and writing skills. I have 2 years of digital content development and social media marketing experience through various internships. I am interested in branding, creative writing, and marketing communications. Here is my business card with all my contact information.”